Advertising Opportunities
Geo Outlook - Become a Leader:
In an aggressive corporate world, we know all companies have a strong
desire to achieve a competitive advantage over others in their industry.
We want to help you achieve this while becoming a leader in the exciting
and developing HVAC community.
Let Geo Outlook Help:
Geo Outlook is the official publication of the geoexchange industry.
Advertising in the publication will help brand your company and promote
your products or services to the magazine’s targeted audience.
Geo Outlook advertising ensures that your message will be marketed specifically
to the geothermal industry. Two influential organizations in the geothermal
community, the International Ground Source Heat Pump Association and the
Geothermal Heat Pump Consortium, have combined efforts to bring readers
this publication.
In addition to IGSHPA members, Geo Outlook is circulated to
approximately 24,000 additional geothermal and related industry professionals
throughout the year for a total yearly circulation of 50,000.
| Editorial
Calendar |
| Issue |
Theme |
Publication
Date |
Ad
Commitment Deadline |
Ad
Artwork Deadline |
| Quarter 1 |
Schools |
March |
January 13, 2012 |
January 27, 2012 |
| Quarter 2 |
Commercial |
June |
April 6,2012 |
April 20, 2012 |
| Quarter 3 |
Residential |
September |
July 6, 2012 |
July 20, 2012 |
| Quarter 4 |
Retrofit/Buyers Guide |
December |
October 5, 2012 |
October 19, 2012 |
Product Showcase Deadlines: The deadline to reserve your space is the commitment deadline of each quarter. Submit listings and photos by artwork due date.
Buyers Guide and Product Showcase:
Buyers Guide
The Buyers Guide provides you with the chance to directly target new markets.
The 2012 fourth quarter issue of the Geo Outlook will carry this exciting
advertising opportunity. This special issue will stay on the shelves of
your potential customers throughout the year. For only $125, the Geo Outlook
Buyers Guide will guarantee that your company is not passed over for future
business. This fee includes your company description of 50 word
and up to three index listings. Additional listings are $25 each. Geo Outlook full-year advertisers,
your company is listed free.
Product Showcase
The Product Showcase now gives your company the opportunity to display a new or improved product or your most popular item any quarter of the year. Perfect for product launches and seasonal sales, each listing contains a picture, 100-word description and company contact information. The economical listings are limited to single items only.
An information questionnaire for your listing and product description
will be sent to you after we receive your completed insertion
order form.
| GeoOutlook
/ Buyers Guide / Product Showcase Rates |
| Ad
Rates and Sizes |
Size |
Member
Rate 1-3x |
Member
Rate 4x |
Non-Member
Rate 1-3x |
Non-Member Rate 4x |
Eighth-Page: 3" wide
x 2" high |
$355 |
$335 |
add $500 each |
add $500 each |
Quarter-Page: 3" wide
x 4.25" high |
$615 |
$585 |
add $500 each |
add $500 each |
Half-Page: 6.25" wide
x 4.25" high |
$940 |
$895 |
add $500 each |
add $500 each |
Full-Page: 8" wide x
10.5" high |
$1,540 |
$1,465 |
add $500 each |
add $500 each |
Inside Covers (front or back):
8" wide x 10.5" high |
$1,725 |
$1,635 |
add $500 each |
add $500 each |
Back cover: 8" wide x
10.5" high
|
$2,265 |
$2,155 |
add $500 each |
add $500 each |
Buyer’s Guide Listing |
$125 |
n/a |
n/a |
n/a |
Product Showcase Listing |
$250 |
n/a |
n/a |
n/a |
|
Please Note: For complete Terms and Specs please see our Media Kit.
Terms:
- All ads are full color; no discount for black and white.
- Rates shown are net; agencies please add your own commission.
- Mid-term cancellations for 4x advertisers will be billed the difference between the 4x and 1-3x rates on all ads run.
Specs:
- Electronic files. Preferred format - Mac.
- File Types - eps, tiff; jpg, pdf created for press or Photoshop.
- File Size - Ads should be 300 dpi at 100% of the ad size.
- Fonts in electronic files must be converted to graphics or included on
your disk.
- Full page &
cover ads can bleed. Allow .125" for bleed. For ads that bleed - please
do not place copy or logos within .375" margin of the ad's edge.
- Call IGSHPA Publications Department with any questions, 800-626-4747.
Mail to:
IGSHPA/ GeoOutlook
374 Cordell South
Stillwater, OK 74078 -OR-
Email geoart@okstate.edu
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Geo Outlook Media Kit:
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Other Promotional Opportunities:
IGSHPA Web site
Get up-front with IGSHPA's Web site. IGSHPA now provides two opportunities
for members to reach new customers and support the efforts of the Web
site.
- Get up-front on the main page of the Web site with your company
logo. Logos of three companies (with links to your Web site)
will be featured each year. The three logos will rotate incrementally.
Cost: $3,600 per year.
- The other key place to show your support and involvement in the
industry is on the Business Directory page. Second only to the front
page, this is the most utilized page of the entire Web site. Logo
support (with a link to your Web site) is limited to ten
companies per year.
Cost: $1,200 per year.
- Full-page, full-year advertisers can support our Web site at half
price.
- Please call our office at 800-626-4747 or e-mail
us if you are interested in supporting our Web site.
IGSHPA’s Technical Conference and Expo
The geothermal market is growing - rapidly. To keep pace with this
growth, IGSHPA hosts the largest technical conference in the U.S. dedicated
solely to geothermal. Our conference features technical classes, which
attract many industry newcomers each year. Over 30% of our conference
participants are first time attendees.
Benefits of Participating:
Gain new customers by networking among geothermal audience members.
Demonstrate your dedication and commitment to the geothermal industry
by an on-site presence. Distinguish your company from others as a geothermal
industry leader.
Sponsorship Opportunities:
IGSHPA offers a variety of ways to have a significant presence at the
technical conference from providing monetary support to sponsoring an
event. Any way you choose to be involved will give you immediate recognition
at the conference. The earlier you confirm your support, the more mileage
you will receive for your sponsorship dollar. Publicity for the next
Technical Conference and Expo has already begun.
Exhibitor Opportunities:
Networking among industry members is vital, and exhibiting at IGSHPA’s
conference puts your name with the finest in the geothermal industry.
Purchasing a booth and exhibiting at the conference guarantees a free
or discounted conference registration and the opportunity to advertise
in the Conference program. The exhibit hall has sold out early in the
last three years; reserve your space NOW!